European regulators are scrutinizing Google's secret advertising partnership with Meta aimed at teen users, emphasizing concerns over how minors are managed online. This scrutiny arises following reports that Google assisted in a campaign to promote Instagram through YouTube, targeting users aged 13-17, contradicting Google’s own safeguards for protecting teens. Although Google insists their ad-targeting practices prioritize teen safety, the regulators are considering whether any actions should be taken against the companies involved.
A Google spokesperson emphasized that 'The safeguards we have to protect teens, like prohibiting ad personalization, are industry leading and continue to work,' defending the company's practices in the wake of the investigation. They also noted that Google has implemented updated internal training for sales teams to ensure compliance with their policies and the technical protections in place, demonstrating a commitment to regulatory adherence and user safety in light of the concerns raised.
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