"informing AdX in advance of the value of the best bid from competitors which it had to beat to win the auction,"
"Google Ads was avoiding competing ad exchanges and mainly placing bids on AdX,"
"The European Commission's decision about our ad tech services is wrong and we will appeal. It imposes an unjustified fine and requires changes that will hurt thousands of European businesses by making it harder for them to make money. There's nothing anticompetitive in"
The European Commission fined Google €2.95 billion for violating EU antitrust laws and distorting competition in the advertising technology industry. The Commission found that Google favored its AdX ad exchange by informing AdX in advance of competitors' best bids and that Google Ads avoided competing ad exchanges while mainly placing bids on AdX. These practices maintained AdX's dominance even when alternatives might better serve advertisers. The Commission gave Google 60 days to propose fixes or face remedies, which could include fines or forced sale of adtech assets. Google said it will appeal, calling the decision wrong and harmful to businesses.
Read at Engadget
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