Since its launch in 2021, X Premium has generated about $200 million in in-app purchases on mobile platforms, potentially underestimating total revenue due to purchase channel limitations.
The service brought in merely $11 million in the first three months after its December 2022 relaunch, indicating a slow uptake among users.
After app store commission deductions, X's actual revenue is estimated at around $140 million, though further discounts could inflate this number in subsequent periods.
X currently offers three subscription tiers—Basic, Premium, and Premium Plus—each providing different features, but user adoption rates remain uncertain.
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