Elon Musk's X has raised the price of its premium-plus plan from $16 to $22 per month in the U.S. to enhance creator compensation and boost revenue.
The new pricing model emphasizes content quality and engagement over ad views for creator payouts, aligning with X’s broader revenue growth strategy.
Existing premium-plus subscribers will keep their current pricing until January 20, while new subscribers will face the updated rates effective December 21.
X aims to drive revenue through subscriptions, reducing reliance on traditional advertising, as evidenced by its recent price changes and revenue-sharing updates.
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