Musk floated the idea on social media, responding to a post on X shared by Donald Trump Jr. that said Comcast was putting the network up for sale. "Hey @elonmusk I have the funniest idea ever!!!" Trump Jr. wrote alongside the post. "How much does it cost?" Musk replied. Musk, the world's richest person, later added: "The most entertaining outcome, especially if ironic, is most likely," accompanied by a laughing emoji.
Thomas Whalen, an associate professor of social sciences at Boston University, told The Telegraph that Musk's idea was "a bombshell on the broadcasting landscape." He added, "Musk's move seems like a hostile takeover and it bodes badly for the media moving forward. I think how Vladimir Putin and oligarchs have been buying the free media in Russia."
While he may have been joking, it's worth remembering that Musk made a similar comment years before acquiring X (then Twitter) in 2022. In 2017, Musk took to the platform to declare his "love" for Twitter, to which someone replied: "You should buy it then." "How much is it?" Musk asked.
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