Eco-friendly brands are combatting 'green fatigue' by focusing more on product efficacy in marketing
Briefly

from Digiday3 months ago
"There's been many green brands out there that just didn't deliver efficacy. And as a result, this consumer is inherently skeptical, particularly in performance categories like dish and laundry."
Digidayhttps://digiday.com/marketing/eco-friendly-brands-are-combatting-green-fatigue-by-focusing-more-on-product-efficacy-in-marketing/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss
Read at Digiday
#sustainability #consumer-behavior #green-fatigue #eco-friendly-products #market-trends
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