For East Fork co-founder and CEO Alex Matisse, the decision to open in Brooklyn was a natural next step, expanding its presence into a new key market.
We designed a line which was much more contemporary than what we were making. We lost all of our original customers and collectors overnight because they didn’t understand what we were doing.
As a Certified B Corporation, East Fork continues to create pottery with clays sourced from the American Southeast, blending traditional techniques with modern production methods.
The opening of the Brooklyn store comes at a time when resilience has become a defining trait of the brand, especially after Hurricane Helene devastated Asheville.
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