Duolingo: analyzing all engagement and retention techniques
Briefly

Duolingo leverages Self-Determination Theory by allowing users to set daily goals, fostering a sense of control that enhances motivation and retention in learning.
The app’s instant feedback mechanism empowers users by showcasing their progress, which is crucial for maintaining engagement and reinforcing the learning experience.
Connecting users with peers learning the same language fosters community and competition, both of which are essential elements in sustaining long-term user interest and motivation.
By combining control, capability, and connection, Duolingo effectively cultivates a user experience that not only encourages consistent practice but also enhances overall learning satisfaction.
Read at Medium
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