"We want to make attribution much more transparent to creators as well as businesses to avoid situations like the Honey scandal, where anyone can steal the attribution," Tey said on a call with TechCrunch.
"There was a big problem with attribution tracking to understand where our revenue was coming from. At Vercel, at that time, we didn't know how our developer advocacy work like creating articles and tutorials translating into revenue. So this planted the seeds for Dub," Tey said.
"After launching Dub.co, I realized that the affiliate space was antiquated and messy with not many tools for customization. There is more to link tracking than just URL shortening services."
"The company is building an attribution and affiliate product that creators can use to create their own links. And users will only get a discount if they use that specific link."
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