Dr. Bronner's has decided to relinquish its B Corp certification due to criticisms that the standards set by B Lab are inadequate. The company objects especially to the certification of large corporations like Unilever and Nestlé, arguing that these entities can obtain the certification without sufficiently demonstrating their commitment to human rights or environmental responsibility in their supply chains. Dr. Bronner’s believes this undermines the credibility of the B Corp designation and thus misguides consumers. B Lab responds, stating a commitment to improving standards and practices moving forward.
Dr. Bronner's is dropping its B Corp certification due to concerns over the standards' integrity, particularly in light of multinational companies receiving certifications.
The organic soap company contends that B Lab's criteria no longer ensure meaningful consumer protection against greenwashing by large corporations.
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