John Mueller noted that while he could envision potential uses for ARIA attributes such as aria-label in indexing, it seems unlikely that these attributes are utilized for Google's search ranking, reflecting that they may not present a significant impact on crawling or indexing as they are merely attributes on links and don’t replace more substantive content.
Martin Splitt emphasized that while ARIA can enhance accessibility, there's no reliance on ARIA for SEO advantages; instead, it should complement semantic HTML to convey accurate information while ensuring accessibility. He reiterated the importance of using semantics over ARIA where better alternatives exist.
From Google's office hours, John Mueller clarified that there is no inherent SEO advantage to implementing ARIA attributes merely to create the appearance of accessibility. He stressed that such features should be used appropriately for the sake of accessibility itself rather than as a tactic to improve SEO rankings.
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