Disney's new building, crafted by Skidmore, Owings & Merrill, showcases an elegant, urbane design that reflects modernity without leaning into whimsy, prioritizing personality over spectacle.
The design features striking greenish columns and a meticulously arranged terra-cotta grid, focusing on visual appeal and architectural integrity—qualities that contemporary designs often lack.
The Robert A. Iger Building revitalizes a tradition of media brand architecture in New York, joining historic sites that shaped the city's cultural landscape.
Unlike previous flashy designs for media buildings, Disney's Hudson Square reflects a sophisticated cultural-production machine, making a subtle yet powerful statement in the urban environment.
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