Disney is making significant strides to establish ESPN as a leading player in the evolving sports streaming landscape. CEO Bob Iger revealed plans to offer ESPN through various channels, including a new standalone app launching in 2025, ESPN's linear broadcasting, and integration with existing streaming bundles. Iger emphasized the need to cater to younger viewers' preferences for customizable and flexible viewing experiences, which will include betting and fantasy features. The strategy positions ESPN to grow its audience through enhanced accessibility and broader content offerings.
Disney aims to strategically position ESPN for the future of sports streaming through extensive customization, new technology, and flexible viewing options.
Bob Iger emphasizes that the standalone ESPN service will include betting, fantasy elements, and a significant expansion of its content offerings.
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