Determined baker refuses to cater to the entitled needs of influencer who wanted free catering

Rebecca Severs, owner of Three Little Birds Bakery, confronted the outrageous demand for free catering by influencers, responding with a sarcastic tone to highlight the lack of empathy from PR firms.

The transition to influencer marketing has led to significant changes for small businesses, offering both cost-saving opportunities and the potential for overwhelming requests that disregard their limitations.

The case of Three Little Birds Bakery illustrates the fine line small businesses must navigate in influencer partnerships—balancing the need for visibility against the negotiation of fair terms.

Unregulated influencer demands can place considerable burdens on small businesses, as seen when Three Little Birds Bakery was asked to provide extensive catering services without compensation, highlighting a growing concern.

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