Defector has grown to $4.6 million in annual revenue since launching, but faces increasing difficulty in attracting and retaining subscribers amid a challenging digital media landscape.
Defector's initial success was notable with 36,000 subscribers in their first year, but current growth has plateaued, raising concerns about sustainable expansion in digital media.
Editor in Chief Tom Ley's sentiment in 2021 reflects the initial excitement of Defector's launch, 'This rules - so far,' demonstrating early confidence that success may not continue.
Business operations head Jasper Wang notes that 'each incremental 1,000 subscribers are way harder to get than the last 1,000,' highlighting the challenges in subscriber growth post-launch.
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