Dan Meyer, head of brands at Bonkers Toys, stated, 'Right away we noticed that it was exploding,' referring to the rapid rise of the Skibidi phenomenon online. This observation prompted them to create a licensing deal and develop the toy quickly, showcasing the immediate demand from consumers.
Meyer emphasized the toy's appeal by saying, 'When we're pitching it to [retailers], we had enough data to see that in middle schools and elementary schools, the term skibidi was already a thing.' The overwhelming online popularity and engagement clearly indicated a successful market opportunity.
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