Daughters of Target cofounder 'alarmed' at retailer's DEI rollback
Briefly

The daughters of Target cofounder Bruce Dayton have expressed their shock at the company's rollback of diversity, equity, and inclusion (DEI) initiatives. In letters to major publications, they criticized the business community's response to political pressures. Despite CEO Brian Cornell's earlier commitment to DEI as beneficial for society and the brand, Target has scaled back its efforts, including removing LGBTQ+ pride merchandise in response to conservative campaigns. This situation has also led to legal challenges against Target, questioning the truthfulness of statements regarding their DEI strategies.
"We are alarmed how quickly the business community has given in to the current administration's retaliatory threats. It is not 'illegal' for a company to create a business model based on what it believes to be important ethical and business standards."
"DEI was 'the right thing for society, and it's the great thing for our brand.'"
"The company began pulling LGBTQ+ pride merchandise after conservative activists mounted a campaign against the celebration."
"A proposed class-action shareholder lawsuit was filed against Target alleging the company had made 'false and misleading' statements about its DEI strategy's impact on its financial results."
Read at Business Insider
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