Recent estimates have revealed that X has approximately 1.3 million paying users, which amounts to merely 0.26% of its global user base. This translates to a significant monthly revenue of about $14.7 million, or an annualized figure of $176.4 million. Despite these numbers seeming substantial, it only represents around 6% of the company's overall revenue, raising questions about the long-term sustainability and profitability of the platform amidst a rapidly evolving digital landscape.
The exploration into combining the capabilities of Musk's xAI project with the existing infrastructure and features of X could present a strategic maneuver. Insights suggest that leveraging advanced AI applications might not only enhance user engagement and satisfaction but also attract a broader user base willing to pay for premium services, thereby boosting revenue beyond the current reliance on advertisements.
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