The key to breaking through isn't just persistence-it's about using thoughtful, creative strategies that make you stand out. Especially during the holidays, a personalized touch can help you cut through the end-of-year noise.
Some professionals are more likely to respond to a LinkedIn message than an email, while others may engage more on platforms like Instagram or niche forums. Timing matters, too.
John Ruhlin’s philosophy was simple: gifts don’t need to be expensive—they need to be meaningful. Practical but memorable gifts can build relationships.
If you're unsure of someone's specific interests, start with something practical but memorable. A simple gesture like attaching a sticker to a tin of mints can create lasting impressions.
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