Clichés are common phrases that, through overuse, have lost their original impact and meaning, making them ineffective for personal branding.
The essence of personal branding is to clearly communicate your unique selling proposition, therefore each word should reflect genuine intention, not clichéd buzzwords.
Using clichéd phrases in personal branding is like relying on a frozen meal instead of crafting a unique culinary experience, lacking genuine flavor or originality.
To improve your personal brand, constantly ask if your wording truly represents your message or if it’s just recycled jargon from others.
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