Could satire lead to Swift reputational damage? DW 02/17/2025
Briefly

A new study explores the backlash Taylor Swift faced during the Super Bowl, where she was booed, despite her previous popularity. Researchers suggest factors like her relationship with Travis Kelce and her political stances may have contributed. However, they emphasize the damaging effects of satire over traditional criticism. Satire often caricatures individuals, dehumanizing them and shaping negative public perception more harshly, as articulated by co-author Hooria Jazaieri, who highlights that satire can obscure the complex emotions of those targeted.
"Unlike critiques of someone's specific actions or statements, satire distorts its target, dehumanizing them into a caricature... it can include things like forgetting that others have complex emotions."
"The study suggests the impact of satire could be surprisingly damaging to someone's reputation, and more so than straightforward criticism."
Read at www.dw.com
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