Russia's pavilion at COP29 showcases a children's colouring book by Gazprom, promoting environmental sustainability while also presenting the gas company in a positive light.
The book encourages children to plant trees, recycle batteries, and promotes the environmental safety of fuel stations, blending educational content with corporate advertisement.
The uniqueness of Russia's approach at COP29 can be seen in how it mixes ecological advocacy with branding, a strategy previously seen with Talisman Energy.
Starmer's reception at the press conference highlights a significant moment of unity between the political sphere and climate industry lobbyists supportive of ambitious emissions targets.
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