According to OXIO's report, a significant 90% of consumers would consider switching from traditional mobile carriers if alternatives provided more customized services tailored to their needs. The report highlights the rising demand for personalization, transparency, and user control. While consumers value network coverage and connection speed, price sensitivity is more critical. Almost 40% are ready to switch to mobile virtual network operators (MVNOs). Furthermore, there is a strong interest in family plans with detailed content controls, and consumers show a willingness to share data for better rates, emphasizing the potential for embedded connection services.
90% of consumers are open to alternatives to traditional carriers if they can choose services that better match their preferences and lifestyles.
The mobile industry is shifting towards providing customization, transparency, and control, with consumers preferring personalized services.
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