In light of the recent court ruling regarding Conor McGregor, IO Interactive has made the decision to cease its collaboration with the athlete, effective immediately. We take this matter very seriously and cannot ignore its implications. Consequently, we will begin removing all references to him in our products as we align with our values and principles. This decision underscores the importance we attribute to maintaining a respectful and responsible engagement with our community and partners.
Since 2021, Proximo Spirits has been the 100 percent owner of Proper No. Twelve Irish Whiskey. Going forward, we do not plan to use Mr. McGregor's name and likeness in the marketing of the brand. Our decision reflects the serious nature of the allegations and our commitment to uphold standards within our brand identity, ensuring we represent our product in an appropriate light.
Collection
[
|
...
]