The Competition Bureau argues that once a subscriber reaches a certain data cap, Rogers throttles speeds by more than 99 percent, dramatically impacting usability.
Rogers stated that its 'unlimited' plans were designed to eliminate overage fees, asserting that its advertising is clear, yet competition watchdogs classify it differently.
The industry has widely adopted 'unlimited' plans with data caps, allowing companies to sidestep traditional punitive fees, becoming the norm in Canada.
With over 2.5 million consumers subscribed to Rogers's unlimited plans, the Competition Bureau's legal action reveals significant consumer protection concerns within telecommunications advertising.
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