Kenji Yamamoto's journey commenced with Japan's first convenience store in 1974, which offered basic goods where supermarkets dominated, shaping a new retail landscape.
The evolution of konbini reflects changing consumer needs, evolving from selling basic essentials to providing a full range of foods and services for daily life.
With over 56,000 konbini serving millions in Japan, their bright presence embodies not only convenience but also a cultural staple, enhancing urban life significantly.
Customer loyalty seen in debates over brands like FamilyMart and 7-Eleven highlights the strong connection consumers feel with these ubiquitous convenience stores.
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