The traditional dyeing process not only pollutes the environment but also significantly contributes to global warming, with dyes responsible for 200 million tons of carbon dioxide emissions yearly.
Pili's innovative plant-based dye technology promises a more sustainable method of producing blue dyes for jeans, offering an environmentally friendly alternative to petroleum-based dyes.
The fashion industry's reliance on cost-effective synthetic dyes poses a challenge to the adoption of Pili's environmentally-friendly dyes, which currently cost $1.75 per pair of jeans.
Jérémie Blache, CEO of Pili, emphasizes the importance of early adopters in driving down costs for sustainable dyes, indicating significant potential for future industry transformation.
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