The European Commission launched an investigation into Temu over concerns it is inadequately preventing the sale of illegal products, with possible large fines to follow.
EU tech chief Margrethe Vestager emphasized the intention to ensure Temu's compliance with the Digital Services Act to protect consumers against harmful products and practices.
Temu's spokesperson stated the company takes its obligations under the DSA seriously and is committed to cooperating with regulators to create a safe marketplace.
The investigation will scrutinize Temu's systems for limiting illegal product sales and addressing risks associated with its gamification and addictive design elements.
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