At a recent conversation in Davos, Jim O'Leary from The Weber Shandwick Collective highlighted the concerns of U.S. CEOs regarding increased volatility and their lack of confidence in communications teams to handle it. A survey showed that 70% of executives anticipate more volatility. Notably, only 27% felt more confident in their communications functions over three years, with a majority feeling unchanged. CEOs prioritize customer needs, followed by investors, employees, and others, indicating the complexity of stakeholder demands in today's volatile environment.
The increased volatility, at least in the U.S., is something that CEOs are concerned about. Unfortunately, they don't think their communications teams are equipped to navigate that.
A lot of people in our profession feel like over the past few years we've gained significant influence at the C-suite level because communications is more important to success than ever.
Only 27% of executives reported increased confidence in their communications teams, with 59% saying their confidence remains unchanged over the last three years.
Executives are navigating competing demands, prioritizing customers first, followed by investors, employees, policymakers, partners, and local communities.
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