The Competition Bureau stated, "Google's conduct locks market participants into using its own adtech tools, prevents rivals from being able to compete on the merits of their offering, and otherwise distorts the competitive process." This emphasizes the impact of Google's dominance over adtech and how it hinders competition.
The antitrust lawsuit will require Google to potentially divest two of its adtech products. The legal action highlights ongoing global scrutiny of Google's alleged market manipulation and monopoly practices.
With a projected fine that could reach 3% of Google's global revenue, this lawsuit represents a significant financial risk for the company amidst its continuing legal challenges related to anti-competitive behaviors.
Canada's Competition Bureau's action comes at a time when Google is facing multiple legal challenges worldwide, including a notable antitrust case from the U.S. Department of Justice demanding a divestiture of its Chrome browser.
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