"With Formula 1's continued growth plans in the US, we have always believed that welcoming an impressive US brand like GM/Cadillac to the grid and GM as a future power unit supplier could bring additional value and interest to the sport," Greg Maffei, president and CEO of Liberty Media, said in a press release on Monday.
"Americans have been increasingly exposed to F1 since the sport's 2017 takeover by Colorado-based Liberty Media. Three races are now held in the country every year: the Miami Grand Prix, the United States Grand Prix in Austin, and the Las Vegas Grand Prix."
"The announcement comes just months after Andretti Global's bid to join the grid as a US-based team, which was backed by Cadillac, was rejected. The team, led by the US' most successful F1 driver, Mario Andretti, had been pushing to join the sport for several years."
"2024's Miami GP attracted record viewing figures in the country. Netflix's 'Drive to Survive,' a behind-the-scenes documentary about the sport, has also been credited with increasing F1's popularity in the US."
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