In the documentary, director Nic Stacey reveals how major corporations like Amazon and Apple manipulate consumer behaviors, exacerbating global waste and environmental issues.
Stacey emphasizes the cultural shift caused by Black Friday, remarking that the event, lacking historical context in the UK, has become a significant element of consumer culture.
The film seeks to demystify the advertising process, taking viewers through the cycle of consumption to showcase both the enticing marketing and the inevitable consequences of waste.
The hope for consumers, according to Stacey, lies in 'small, practical things that do make a difference,' encouraging viewers to be more conscientious about their purchases.
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