Brooks's first lifestyle shoe is part of its 50-year brand plan
Briefly

"There are people who interact with our brands differently and want to wear us differently," says Matt Weis, the head of lifestyle at Brooks. "It's about giving a broader offering to our consumer so they can embrace our brand in different places and ways."
Brooks has ambitions to be more than just a performance shoe company and to seize the cultural credibility enjoyed by many of its peers in the market.
Read at Fast Company
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