Britain's most-loved chocolate brand was stripped of its royal seal of approval

Cadbury has lost its royal warrant from the British monarchy, a significant symbol of prestige, ending its 170-year association with royalty.

The Royal Warrant Holders Association noted that companies may lose warrants for various reasons, including poor sales or significant ownership changes, as seen with Cadbury.

This month's updates revealed Cadbury missing from the royal warrant list, highlighting a significant shift for the chocolate maker and its brand identity in the UK.

Although Mondelez expressed disappointment over the loss of the royal warrant, they remain proud of their presence in the UK market and the rich heritage of Cadbury.

Read at Business Insider