Brian Niccol has to get hold of 200,000 Sharpies so he can bring back a classic Starbucks tradition
Briefly

"We're tracking down the Sharpies. We're going to get back to writing little notes on the cups. It may not be everybody's name, but we will definitely be getting back to writing on our cups again in the not-too-distant future."
"Unfortunately it's not as simple as going to Staples and picking up some Sharpies. That's the power of our scale."
"The customization and making the coffee or the drink personally yours, that's something we're going to continue to do."
Read at Fortune
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