Recent policy changes regarding de minimis shipments have thrown DTC brands into turmoil, complicating their operational planning. The Trump administration's abrupt reversal of its decision to close the de minimis loophole has led to a state of confusion. Brands like Victoria Emerson now feel the pressure to possibly relocate to the US to survive. The uncertainty highlights the fragility of retail margins and supply chains, with significant operational and financial implications for small businesses trying to navigate these changes.
The sudden reversal on de minimis shipments has left DTC brands in a state of confusion, as they struggle to adapt to policy changes and plan for the future.
Brands like Victoria Emerson warn that the uncertainty makes it difficult to sustain operations, with the need to potentially relocate facilities to stay competitive in the US market.
Collection
[
|
...
]