Born X Raised is collaborating with the estate of Juan Gabriel to create a collection fusing streetwear with the artist's iconic influence on music and culture.
The collection features a poignant image of Juan Gabriel and phrases like 'Amor Eterno', showcasing designs across various apparel that are both stylish and meaningful.
Shot in front of a mural by Gustavo Zermeño Jr., the campaign captures Gabriel's spirit, emphasizing the location's significance to his fans and legacy.
As Born X Raised notes, the collaboration not only commemorates Juan Gabriel but also fosters community among fans, creating nostalgia through their innovative designs.
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