Bluesky has updated its impersonation policy, stating it will aggressively remove impersonating accounts and those squatting on handles, amid growing concerns from a recent user influx.
The lack of a traditional verification system has made it easy for users to impersonate others, leading to scams and showcasing the need for stricter account management practices.
The platform is collaborating with high-profile individuals and organizations to establish verified handles as part of its broader strategy to enhance user safety and trust.
With 44% of the top 100 accounts having doppelgangers, Bluesky is now enforcing clear labeling for parody or fan accounts to avoid confusion and impersonation.
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