Neil Roarty, analyst at Stocklytics.com said, "This data shows how crucial Black Friday has become for companies across the globe as it is a huge money spinner for them, not just in terms of revenue, but also for investors and their returns."
"However, consumers need to be wary that if something seems too good to be true, it probably is. The rise of 'fake sales' is not new, and retailers have always inflated prices ahead of busy seasons to make deals sound better than they actually are."
"People should shop around carefully and shop to a plan. Don't be taken in by the huge discounts and only shop for what you were going to buy anyway."
"Be patient and remember a lot of what you may see is just marketing - there will be other chances for you to get a great deal."
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