Recent research from DataDome highlights that a staggering 100% of online retailers tested allowed the creation of false accounts, making them vulnerable to bot attacks and scalping. These findings underscore a significant failure in the online marketplace to protect their sales processes. Furthermore, nearly one-third of sites did not require any advanced techniques to prevent this issue, pointing to a concerning lack of security measures that could give scalpers an undue advantage in purchasing limited-edition items during high-demand sales such as Black Friday.
In the report, 57.2% of tested websites failed to utilize CAPTCHA, while 64% did not validate provided email addresses. This lack of basic security infrastructure clearly leaves retailers exposed to malicious bot activity. The implications are far-reaching; as these scalpers swoop in to nab coveted inventory, legitimate buyers are left frustrated and empty-handed, damaging both sales and brand reputation for the affected retailers.
With the prevalence of bots, nearly 75% of tested sites permitted false account creation even with advanced security techniques like MFA handling or CAPTCHA solving. This is alarming, especially considering that bots can automate the purchasing process and exploit these weaknesses. The study reveals a remarkable gap in the expected security protocols that online retailers should be enforcing, which sadly leads to an environment where scalpers can thrive.
The findings indicate an alarming trend among online retailers during critical shopping periods like Black Friday. By not employing essential security measures to counteract bot activities, these platforms open the door for scalpers to exploit the systems designed to enhance customer experience. The result is not just the loss of inventory, but a potential long-term impact on customer trust and loyalty.
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