Bill Maher condemned Nike's new Super Bowl 2025 ad, featuring female athletes, as perpetuating a 'zombie lie' about women's empowerment and the patriarchy. The ad's theme emphasizes doubts faced by female athletes and pushes a narrative of overcoming criticism. Maher questioned the relevance of the fears expressed in the ad, asserting that the concept of the patriarchy being prevalent is outdated. He called attention to a disconnect between current female empowerment sentiments and the ad's messaging, prompting discussion on modern perceptions of women's capabilities.
I feel like this is a giant zombie lie. When was the last time a woman was told: 'You can't do this, you can't be confident'?
Most of the messages you hear out there are 'girl power,' 'you go girl,' so the ad’s messaging feels weird and defensive.
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