Research indicates that in-person meetings generate enhanced neural activity and social engagement compared to virtual interactions, underscoring the importance of face-to-face contact for effective communication.
Zhao et al. found that face-to-face interactions led to increased pupil diameter and visual attention to partners, suggesting that real-life communication facilitates providing and exchanging social cues more effectively.
Despite the cost-efficiency of virtual meetings, they may lack the essential credibility and rapport building that happens in person, making them less effective for high-stakes situations.
The ability to detect subtle facial cues and micromovements is diminished in online settings, which contributes to lower interpersonal exchange of social signals compared to face-to-face interactions.
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