Behind the Brand: 'This Is Strategy' by Seth Godin
Briefly

Seth Godin’s work spans over 20 bestsellers and an influential blog, showcasing immense impact on modern marketing, creativity, and strategic thinking for individuals.
Understanding the difference between strategy and goals is crucial. Strategy is about approach amidst change, while goals define what we seek to achieve.
Goals outline achievements, but strategy details how to accomplish them, shedding light on the essential planning needed to navigate complex environments.
Godin’s perspective emphasizes that objectives serve as steps towards goals, while tactics involve the specific actions taken to execute the strategies outlined.
Read at Inc
[
|
]