By collaborating with your clients to establish criteria for 'what good is', you can create a shared understanding that alleviates the struggles rooted in subjectivity. This conversation is pivotal—it helps to clarify expectations and objectives, moving the design process forward effectively. What is deemed 'good' can vary dramatically between individuals—for instance, a club flyer might benefit from an intentionally messy aesthetic, while a minimalist architecture book requires a precise, clean layout. This tailored approach allows for creativity that aligns with client needs.
We often fall into the trap of labeling decisions as 'good' or 'bad', but such judgments are inherently subjective. What is 'good' for one person, such as enjoying certain design elements, may not resonate with another’s preferences. Instead of adhering to rigid binaries, I encourage designers to engage in curiosity and dialogue with their clients to define their criteria for success. By discarding these binary comparisons, designers can foster an environment where multiple interpretations of design are valid, thus enriching the creative process.
#design-collaboration #subjectivity-in-design #defining-success #client-relationships #creative-process
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