Audi is making a significant shift in its branding for the Chinese market by introducing a new logo that solely features 'AUDI' in all caps, omitting the iconic four-ring emblem.
CEO Gernot Döllner expressed that the rebranding aims to attract China's 'more tech-savvy' consumers, who demand advanced connectivity and automated driving features, reflecting changing customer expectations.
The AUDI E concept showcases a preview of three future models, developed in collaboration with SAIC Motors. The partnership emphasizes a streamlined approach to development and production.
Volkswagen faces challenges in the Chinese market, struggling against local brands like BYD, which have won over buyers with more affordable and technologically advanced vehicles.
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