Athletic Brewing Company has partnered with Live Nation to offer non-alcoholic beer at over 100 concert venues and music festivals. This initiative allows concertgoers to enjoy live music with the option of non-alcoholic beverages, catering to those who prefer to avoid alcohol. The partnership will include notable festivals such as Bonnaroo and BottleRock Napa Valley. Athletic Brewing, valued at $800 million, continues to expand its presence in the market, enhancing the overall live music experience while promoting hydration among event attendees.
This partnership strikes a chord with concertgoers seeking non-alcoholic options that harmonize with their lifestyle, allowing fans to enjoy live music without a buzz.
Athletic Brewing's partnership with Live Nation aims to enhance the live music experience by providing over 100 venues with non-alcoholic beer offerings.
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