After 25 years, the Six Nations finally launched in Italy, using the historic Colosseum as a backdrop to blend tradition with modernity. The event showcased innovative strategies to attract new audiences, including opera performances and a catwalk for players, signifying a departure from rugby's traditional image. The release of a Netflix behind-the-scenes documentary and a new branding message, 'Rugby recharged', also aim to resonate with contemporary viewers. The upcoming 2025 tournament presents exciting storylines, such as Ireland's bid for a third consecutive title and England's leadership under Maro Itoje.
The Six Nations' launch in Italy reflects rugby's need to attract a new audience, showcased through innovative presentations and high-profile personalities in a storied setting.
The tournament's modern approach, including opera performances and a catwalk event, indicates the sport's commitment to evolving and engaging with fans on different levels.
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