Andrew Brodsky, a professor at McCombs School of Business, emphasizes the importance of effective virtual communication cultivated from his early experiences due to a leukemia diagnosis. His new book, "Ping: The Secrets of Successful Virtual Communication," draws from research on how to maintain meaningful connections digitally. Brodsky suggests checking in digitally before meeting in person to increase receptiveness and highlights the need to reassess our perceptions around email urgency. His insights propose that adapting communication styles is crucial for success in modern, remote workspaces.
At the office, the casual encounters are fewer, making people less receptive to unannounced approaches, urging a shift to digital check-ins before meetings.
Brodsky’s experience with leukemia led him to explore virtual communication, culminating in his consulting work and his book on fostering connections digitally.
Despite the rise of remote work, Brodsky emphasizes that everyone has become a virtual communicator, highlighting the need to adapt our interaction styles accordingly.
The urgency we associate with emails is a misconception; not every communication demands immediate attention, and we must unlearn this bias for better engagement.
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