Omar Dessouky, the BofA Securities analyst, states that the launch of AppLovin's Axon 2.0 AI engine marked a transformative period for growth and profitability, which has yet to be fully recognized by the markets. This development, according to Dessouky, has solidified his buy rating and led him to increase his price target significantly from 120 to 210, reflecting strong confidence in the company's trajectory in mobile game advertising and overall business expansion.
James Heaney's report from Jefferies highlights that his firm's quarterly survey on mobile gaming ad tech revealed a forecast for increased spending in 2025. He emphasizes, "The continually positive data points from our survey suggest that AppLovin should be able to sustain 20%-30% software platform revenue growth for at least the next two years," underscoring the company's strong market position and potential for continued revenue increases.
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