Recently, I have been scrutinizing nutrition and supplement labels more than I normally do. Twenty years ago, most of us looked at food labels just to be more mindful of calorie counts or sodium levels, but I rarely felt the need to scrutinize them. Back then, you pretty much knew what you were getting and the ingredient list was generally what you would expect to find in the product if you were going to make it at home.
There has been more focus and awareness in the media lately on additives and other ingredients that are permitted in foods in the U.S. but banned in countries like the UK. There are many reasons why companies use these additives in their products-increasing shelf life, cutting costs, etc.
Perhaps to minimize the obvious health risks that come along with adding all of these sweeteners to products, food companies may attempt to fool us into thinking that a product is healthy or 'better' for us in some way because it is similar to real food. For example, labeling foods with terms like 'organic' or 'natural' can lead consumers to perceive them as healthier, even if they contain high amounts of added sugar or saturated fats.
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